구독자가 열광하는 수익형 뉴스레터 작성법 완벽 가이드

- In this video, I'mgonna walk you through how to create a newsletterfor your business.

 One that will get you greatreturns on your bottom line.

 Plus, one of HubSpot's ownemail marketing experts is gonna show you how easy it is to make and send a newsletter.

 We're also gonna reveala major piece of data that completely changes one of the most common pieces of advice you've likely heard about email marketing.

 I honestly can't believe noone is talking about this.

 What's up? It's Jamal from HubSpot.

 Now, if you're like me, yourinbox gets filled with dozens, if not hundreds, ofemails every single day.

 Many of which are marketing emails that get deleted or ignored.

 Which might make you wonder is anybody reading all of these emails? Fair question, but it actuallyshould make you wonder am I missing out by notsending a newsletter for my business? And the answer is yes.

 Because email marketing generatesan amazing 36 to one ROI.

 That is a higher return than SEO marketing or pay per click advertising.

 To see those kinds ofreturns for your business, you need an email operationthat is efficient and effective.

 That's why I have a free newsletter guide that you can download for freeavailable in the description.

 Really just giving awaythe keys to the kingdom with this guide.

 Seriously, check it out.

 Now you might be wondering, what am I gonna put in my newsletter? That can really depend on your business, but there are some importantrules that I can share with you when it comes to newsletter content.

 First, the content has to provide something useful for the reader.

 And that doesn't just mean telling them how greatyour product or service is.

 In fact, the first rule of thumb that your newslettershould follow should be 90% educational and only 10% promotional.

 Yes, there are other typesof sales and marketing emails that have more promotional content.

 And you can learn more aboutthose by watching other videos on our best email marketing tips playlist.

 But when it comes to newsletters, you want to convince users to click open.

 Even if a sale isn't immediate result.

 Maybe they just wanna reada piece of blog content, a quick how-to guide, or maybe a collection of industry news.

 It really depends on your niche.

 If you need some inspiration to help you imaginewhat newsletter content might be right for your business, that free email newsletter guide I mentioned a few minutes ago, includes dozens of examplesof effective newsletters that work for a wide array of business.

 Truly magical, honestly.

 Rule number two of newslettercontent, keep it brief.

 An email is not the placefor article length content.

 Remember that most people learn what they need from headlines.

 So make sure your content is simple enough that the reader can skimit and still get the point.

 That's why the New YorkTimes sums up its headlines at the very top of its daily newsletter.

 It's also why these two newsletters include charts andinfographics for readers to quickly digest the main message while Shopify, for example, uses its newsletter to lure readers into conversations taking place on the company's online community forum.

 If the reader is interestedin learning more, they'll click to find it.

 And speaking of clicks, that takes us to newslettercontent rule number three, pick one primary call to action.

 This goes along with keeping it simple.

 You don't want to overwhelm the reader with too many options.

 Of course you can have additional links, but every newslettershould have one main action that uses a prominent CTAbutton to hammer home.

 And lastly, your emailneeds a good subject line.

 If you're not sure what the difference is between a bad subject lineand a good subject line, don't worry HubSpotpublished a free ebook, 100 hundred subjectlines we actually clicked that you can grab down in the description.

 You find examples for everytype of marketing email including newsletters thatsubscribers just have to.

 And I know this seems likea lot of stuff to download, but I swear using these tools is the fastest way tolaunch your newsletter.

 So like I said, it is pretty easy to launcha successful newsletter, but as anyone who's been responsible for keeping up a regularemail cadence will tell you coming up with new content week after week or month after month can be a lot of work.

 The best way to not get overwhelmed is by having a contentcalendar that you can follow.

 That's why I've got one morefree download for you to grab.

 Just click the email planning template kit to get what you need.

 So now that you'vedownloaded all these tools, I think you're ready to start creating an awesome newsletter.

 The next question is, howare you gonna send it? You never wanna send a newsletter from your personal or business email.

 Why not? For starters, you risk your personal email being labeled as spam which can hurt delivery ofall your emails in the future.

 You need a professionalemail tool to handle all of the backend legal requirements for sending promotional emails.

 HubSpot has an email marketing tool that will let you send up to2000 emails a month for free.

 Features all the bells and whistles of more expensive email platforms and it integrates with HubSpot'stotal CRM marketing hub.

 So you can grow all ofyour marketing initiatives with one centralized system.

 The next question is, who are you gonna send the newsletter to? Hopefully your business already has a list of past clients and potential leads just waiting to hear from you.

 Just eagerly waiting in the wings being like I sure do hopethat I hear from you soon, you know? But no matter if you're startingwith 10 emails or 10,000, our channel has a video dedicated entirely to building and growing your email list.

 So I'm gonna throw a link to that video, you guessed it, in the description.

 But there's one tip you need to know now.

 One that you literally won't find in any other emailmarketing video out there.

 Trust me, I've looked.

 Here it is.

 For years, it's been widely accepted that the best emaillists use double opt in to ensure a high quality list even if it means sacrificingthe size of your list.

 But a 2020 study revealthat businesses that use single opt in lists see an ROIthat is almost double the ROI using lists that are mainly double opt in.

 Seriously, why is noone talking about this? Look, setting up a confirmationemail isn't a bad idea when collecting newsubscribers on your site, but the point is, if youalready have a collection of legitimate emails that are single opt in, go ahead and send them your newsletter.

 The data proves that youroverall ROI will be higher.

 Now, speaking of data, there's one last thing I wanna talk about and that's email analytics.

 Like everything for your business, you need to monitor the ROI.

 And for a newsletter, it's pretty easy.

 Start with the number of emails you send then multiply it by the open rate, the click rate and the conversion rate.

 Then multiply that numberby the average dollar value of each conversion or thelifetime value of a customer, if that makes sense.

 Next, calculate the costof sending each email.

 Be sure to include thecost of any email tools, your internal hours to create the email, and any exclusive contentand any external costs.

 Finally divide the cost per email by your net conversionrevenue and multiply by 100.

 You probably won't hit that wonderful 36 to one ROI right away.

 So I'm gonna explain a few more analytics and what they mean for yourquest to get maximum returns on your email newsletter investment.

 If you want to get a higher open rate, focus on writing better subject lines.

 Improving click through means working on your email copy and CTAs.

 And low conversionsmean your landing pages aren't working as well as they should.

 And finally track your list growth and encourage your current readers to forward the email to their friends if you want a boost in readers.

 Follow these steps that I laidout, download the free tools, and in a matter of days you can be sending outyour first newsletter.

 If you want more guidance, HubSpot Academy offers a freeonline certification course that will take you through each step.

 That 36 to one ROI iscloser than you think.

 And until then, I'm looking forward to seeingyour newsletter in my inbox.

 I'll see you next time.

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