25억 매출 도전! 2,500만원 투자로 쿠키 회사 창업기
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- Loren wanted to remake a healthier, tastier chocolate chip cookie.
- She aimed to make it less processed and more whole food based.
- The global cookie market is expected to grow to 28 billion dollars by 2028.
- Loren started by making her cookies as healthy as possible for herself.
- She wanted to enjoy her favorite foods without inflammation.
- Her cookies became a business sold nationwide in grocery stores.
- Sweet Loren's products are vegan, gluten-free, and allergen-free.
- The company expects 120 million dollars in sales by 2025.
- They expanded from cookie dough to breakfast biscuits and pizza dough.
- Loren fell in love with baking at a bakery in New York City.
- She was diagnosed with Hodgkin’s lymphoma at 22, which was tough.
- During chemo, baking became her therapy and joy.
- In 2007, she was cancer-free and tried different careers.
- She struggled to find her passion and felt lost.
- Loren focused on natural ingredients for her cookies.
- She experimented with natural sugars, flours, oils, and salts.
- Frustrated, she decided to remake a chocolate chip cookie.
- Her goal was a whole food, less inflammatory, tasty cookie.
- She sold cookies at farmer’s markets for 2-3 dollars each.
- Baking science helped her perfect her recipes.
- Positive feedback made her think about turning it into a business.
- She took a business writing course to learn more.
- A classmate from Whole Foods helped her connect with a buyer.
- She made 12 cookie flavors and packaged them nicely.
- The buyer loved her cookie dough concept.
- It took 7 months to scale up from her kitchen.
- She used 25,000 dollars of savings to start her company.
- In 2011, her cookie dough hit Whole Foods shelves.
- The first flavors were Chocolate Chunk, Oatmeal Cranberry, and more.
- Whole Foods trusted her, so she committed fully.
- She faced many challenges in early years alone.
- The company changed factories five times to grow.
- Packaging improvements helped her compete on shelves.
- In 2016, her products reached Publix and Kroger.
- This helped her expand into mainstream supermarkets.
- She listened to customer feedback and improved recipes.
- By 2018, all products became vegan, gluten-free, and allergen-free.
- This allowed her to raise prices and stay profitable.
- Today, her company has 24 employees and aims for 120 million dollars in sales.
- Loren focused on one product—cookie dough—for a decade.
- She feels emotional about the positive impact on people's lives.
- She believes her products create a lifestyle that helps people feel their best.