주방에서 시작한 5천 달러 투자, 연매출 1,470억 원 성공 비결!
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- Elizabeth Stein founded Purely Elizabeth with big dreams.
- She started in her kitchen in 2009.
- The brand is now in 30,000 stores nationwide.
- They make granolas, cereals, and oatmeal.
- Ingredients include chia, quinoa, and coconut sugar.
- Elizabeth knew little about packaged goods at first.
- She focused on growth and stepping out of her comfort zone.
- She spent $5,000 of her savings on initial inventory.
- In 2022, the company received $50 million in funding.
- Sales reached $147 million in 2024.
- Elizabeth worked in sales and marketing before.
- She left her job for nutrition counseling in 2008.
- She loved health, wellness, and running marathons.
- She started working with clients one-on-one.
- She struggled to find healthy prepackaged foods.
- She baked blueberry muffins for a race.
- People loved her muffins at the race.
- She decided to sell muffin and pancake mixes.
- Her mixes sold out quickly at races.
- She saw a market for tasty, nutrient-rich products.
- She used superfood ingredients like flax and chia.
- The company name was inspired by Justin’s Nut Butter.
- She added “Purely” to describe her brand.
- She initially sold from her apartment.
- She built her first inventory with $5,000.
- She found a commercial kitchen to make products.
- In the first year, sales were $30,000.
- Her mom helped sell to 40 Whole Foods stores.
- In 2011, she created her famous granola.
- Her mom loved the granola and suggested it.
- The granola became a company turning point.
- People preferred granola over mixes.
- In 2013, Whole Foods pushed for national sales.
- Sales jumped from $690,000 to $2.3 million.
- She waited until 2017 for outside funding.
- In 2017, she got $3 million from General Mills.
- In 2022, she received $50 million from SEMCAP.
- The investment helped scale up operations.
- 2024 was her best sales year ever.
- Sales grew from $30,000 in 2009 to $147 million in 2024.
- They launched new products like cookie granola.
- Her favorite is peanut butter cookie granola.
- Elizabeth still owns most of the company.
- She plans to keep growing her brand long-term.