라이브 방송으로 매출 올리는 법! 완벽 웨비나 8단계 전략 공개

hey guys welcome to silicon valley girl this week i had a live stream a webinar where i sold my course and uh so far we've made 67 577 in sales and this is the whole timeline we're still here so we have a couple more things that we could do so i'm hoping we're going to get to 100k from a single webinar and when you hear these stories like i've recently heard there was this girl who launched her course on teachable and she was able to make a million in less than 60 minutes when you hear stories like this and you think oh maybe i should just go live and i will make that kind of money unfortunately this is not the way it works it might work for someone but when you're selling during a live stream there's this whole process behind it and in today's video i'm going to show you behind the scenes i'm going to go through every single step that i had to take in order to make this amount of money uh during a webinar and i hope you're gonna learn a lot from this class this is like a marketing mini class so if you're interested watch this video up to the very end and i hope it's gonna help you double triple quadruple your revenue from your next live stream so first of all of course you need to have a product that you're going to sell a lot of people are starting to produce their own courses so number one is the product and it has to be amazing you have to love it because this whole journey is a lot of sales a lot of people tell me marina i don't like selling this is not what i do the thing is there are two things why you might be afraid of sales your product is bad which is the worst thing this is a good thing that you're afraid to sell then because your product has to be something amazing something that transforms people's lives and when you believe in it it's really easy to sell second you might be afraid of negative feedback like people are gonna think oh my god he's too salesy but if you're afraid of negative feedback there's something there's this phrase that completely changed my mind like i was also like i don't want to sell because you know if the product is great people will find out about the product themselves uh it doesn't really work that way in a way we're in a world where there's so much information that we get every single day this is not the way it works so i told myself marina when your daughters grow up and they get accepted to harvard and you tell them sorry guys you can't go there because mommy was afraid to sell yeah of course i can tell them like go get a scholarship etc but when i think about making money i think about my kids future and i think about amazing things i can afford like amazing education and again selling is spreading information about your amazing products if the product is amazing i don't see anything bad in selling the product then after you have a product a course ideally you have a launch date like you have to prepare if you're like oh you can buy anytime starting today it's not interesting people like to follow the journey and of course you have to have some kind of audience maybe it's 10 people 20 people and it could be an email list it could be on instagram it can be on discord group it can be a small youtube like whatever you have you start building your audience here so for example you decide that your launch date is in two months so you have two months where you tell people what's going on with your product how you prepare like document every single step this is me talking to my team on zoom and we're discussing how many classes we're going to have this is me buying this outfit because i want to be beautiful in the classes that i'm recording for this course this is me chatting to this amazing professional who's going to be a part of my course like document every single way and make your potential customers know about what's going on behind the scenes no matter what kind of business you do i think live stream like a live presentation is the best thing you can do to launch a product like we all know apple's presentations they're iconic even for a small product for a course a launch is something i realized sells a lot better because for this course it used to be evergreen like you could buy at any time and we realized first of all there is no community feeling second the sales are smaller so we decided that we're gonna do launches and this is a great excuse to have this amazing event it could be even offline if your audience is local somewhere then an offline thing is even better but if you think that livestream is a solution and the best solution is the best solution for me then i highly recommend researching restream it's a platform for live streams that is sponsoring this video the main thing about this platform that it allows you to stream to 30 different platforms at a time so you go live but then you have a youtube channel maybe you want facebook live and all of those platforms you can go live on them simultaneously which means the audience that attends your webinar is a lot larger and you don't have to worry about live chat using restream studio you're able to read and reply to messages from multiple streaming platforms on one screen using restream studio you can create high quality live streams with full hd and stereo sound restream studio enables you to invite up to 10 guest speakers experts or co-hosts customize your stream with overlays logos and backgrounds like whatever i'm doing right now drawing with ipad this is by the way my strategy for every webinar we would have a deck that i would upload to notability uh in order to be able to draw on it and i will just have it as overlay on my webinar so you will see me on the one side and a deck on another it also allows you to play recorded videos pre-rolls at any moment while streaming it will make your live streams look a lot more professional and you're gonna be standing out in the market you can schedule the date of time of your live stream so your viewers can set reminders or can stream pre-recorded videos so basically you can have one live stream but then you can create events for people to watch this live stream again this is maybe because they're in different time zones or you want more people to watch this live stream because you see that it's converting really well this is what i call auto webinar or just a webinar that is pre-recorded but they can attend it at the same time with other people which means that you can basically make money when you sleep the link to restream studio would be down in the description box below alongside with a special discount for silicon valley girl subscribers check it out for your next live stream and this i call it the whole warm-up process the longer it is the better like for this webinar that we have here the warm-up process was 30 days and in these 30 days i was documenting that you know i just hired this team who are going to help me with marketing i showed them behind the scenes how i'm preparing for the course i show them how i research my audience i'm talking to youtubers i'm trying to find the right way to host this course like document every single step if something goes wrong talk about it like it's super super important and during this warm-up process you have two things you tell stories and some of the stories need to be wrapped up with a call to action and the call to action here is join an email list or leave your email or join this whatsapp group like you want to have them somewhere else where the open rate is higher than an instagram stories or like in a youtube video you need to have them in a closed community specifically for this thing so with this closed community you get who not emails that they don't available so you have highly interested audience and you have higher open rates like with email with telegram channels with discord groups the open rates are a lot higher once you have them in this small group there is the second process that is parallel to warming up so on your main social media or on your main email list you're still warming them up but there is also a separate email thread that starts talking about your big event a webinar and you're like hey guys i'm so happy that you're here i'm so happy you're interested in my upcoming course i'm gonna give a free class of webinar i don't like when people just sell during the webinar so my webinars are always 40 minutes of value like my product is a youtube channel so i would talk about how to start a youtube channel how to tell a story um what camera you need what equipment you need how you find the right strategy and then i sell and that depends on like the timeline but it's also like 40 minutes but it's sales and q a and you know what's really important during my webinar i always tell people at the beginning of the webinar like we're going to have a 40 minute class master class then at the very end i'm gonna give you a free checklist of top mistakes that people make when starting youtube channel and in between that i'm gonna present the next launch of my course and you would be able to ask me questions so people know upfront well they totally realize that if you're hosting a free webinar you might be selling something in the end i just want to make it clear from very early on that this is also a sales event for me and uh i am thanking them and i value their time so i'm giving them a lot of useful information at the beginning and if they don't want to purchase my course they can just leave after that but if they want to they stay for the sales part and again when you're selling on the webinar very important things you need to remember there has to be scarcity so i would always tell like hey we only have 100 spots for this course because well and this is natural because we have a lot of live tutors and we can't have like a hundred of them we have a only we have a limited number of them then special offer that's only valid during a webinar like if you purchase during this live stream you get the special discount or you get this extra product or something like this and you also tell them that you know i'm gonna sell this course after this webinar as well but after the webinar the price will be i don't know plus 100 bucks so you have this webinar to secure your special price but then it's going to be higher so these help a lot when selling during a webinar i haven't done that yet but i like to experiment on my next webinars when we open sales like i want to have balloons i want to make this an event like oh maybe i'm cutting a cake or maybe i'm blowing candle i'm launching uh this new course i'm launching this new cohort i want people to feel that they are part of something amazing and another thing you can do during a webinar you can also ask them to leave a request like if they have any extra questions ideally you have like a sales department or maybe it's you reaching out to them on whatsapp but if you have any additional questions about the course there is like a small form where you can leave your phone number and i will reach out to you or you can ask them to leave requests so after and i'm going to share some numbers so after this webinar we got dollars 200.

000 of requests to be in the course because every request is like for 400 bucks which is the price of the course but right now we're still here and we only made 67k the goal is to make 100k plus we gonna do that oh this is so messy right now but we are in this phase post webinar sales this is where in post webinar sales first of all you publish reviews or you email them to everyone you're like hey we just had this webinar uh you know thank you so much for your amazing feedback and then screenshots of people being amazed by your webinar second you tell them here's the recording and what we do we tell that it's only available for 24 hours because again people like we want them to actually watch the webinar and when you tell them oh here's the recording watch it whenever like they might not watch it at all so we tell them here's a recording you have 24 hours to watch it and then third you start actually selling to everyone but this is going to last for maybe a week like seven days when you say you know in seven days we're starting the course and you can still enroll also say that people who attended the webinar your price is still i don't know 400 bucks but for everyone who wasn't on the webinar and you can track that but for people who are not on the webinar your price is 500 and that's the way it works during this post webinar sales period again you tell them how you're preparing for the webinar you're reposting stories of people who enrolled into your course or you posting their reviews like oh i just bought the course thank you then you have your closing date this is when you need to post a lot like we're closing tomorrow this last chance and then once the date is over so big day you're starting the course for a couple more days because you're going to be launching it again right for a couple more days you post that people are asking you can i enroll in the course still oh sorry i was late and you answer them no and you make sure that everybody sees it that you've told them this was their last chance and that's it so this i call it post post sales period post sales period this is when you actually highlight how people are excited about your course how there is still demand for your course but you're no longer able to let people in and then during the whole course before the next launch please try and post as many reviews as possible and of course case studies when your students are successful that's the best so we have six more days to sell i'm gonna follow my own plan here so we're hoping for 100k plus and i'm hoping that this video was useful for you guys this tutorial was useful for you if you want more details i would just suggest to follow me on instagram because this is where i do all of those things selling my webinar so you can just learn by watching me whatever i'm doing you can just copy and try the same thing with your audience thank you guys so much for watching this video up to the very end hope you enjoyed it please subscribe to silicon valley girl and i'll see you very soon in my next business educational videos [Music]