2025년 인스타 CEO가 공개하는 성장 비법 10가지 핵심 팁!

인스타그램을 제일 잘하는 사람은 누굴까요? 인스타그램 CEO 아담 모세리보다 더 잘하는 사람이 있을까요? 아담이 직접 언급한 인스타그램 신기능 도달을 넓히고 더 빠르게 성장할 수 있는 전략들 전부 정리해 봤습니다.

 공부는 제가 대신해 왔습니다.

 여러분은 따라만 오세요.

 하이 미스터 아담.

 인스타 포스팅 주기는 어떻게 하는게 좋을까요? And so I did want to make sure you know that you should prioritize quality over quantity but in general posting more will help.

 The more you post, the more people you're going to reach and the more your follower account is going to grow over time.

 So, say going from once or twice a week to five or six times a day, you do run the risk in that edge case of alienating people who followed you with a different set of expectations.

 So, if you are in that edge case, so this is not for most people, I do highly recommend you use trial reels.

 Basically, what a trial does is it does not share with your followers and it does not end up on your profile, but it shares with accounts that do not yet follow you.

 And then the posts that do the best you can decide to upgrade for your followers into your profile.

 That way you don't run the risk of frustrating people that have decided under.

 굳이 따지자면 중요한 건 역시 양보다 질이군요.

 트라이얼릴 쓰면 테스트릴 말씀하시는 거죠? 이거 좋아 보이는데요.

 트라이얼릴스는 어떤 알고리즘으로 도달될까요? What happens to engagement? So the way it works is when you post a trial reel, it will show up in feeds and reels tabs for people who do not follow you yet.

 So you can get some signal on whether or not it's doing well by looking at maybe how much interaction it gets, but probably more what the engagement rates are before you decide that you want to push it to your profile and to the people whove decided to follow you.

 If you decide to graduate it to a fullblown reel, you do not lose all your engagement and you will probably get some more engagement.

 그럼 트라이얼으로 업로드 후 평가는 어떻게 보는게 좋을까요? How to get a sense for how your trial reel is doing.

 Now, a reminder, trial reels allow you to post a reel just to non-followers and then decide based on how they're doing whether not you want to upgrade them to your followers and to your profile.

 Now, the key thing is because it's not going to your followers, you can't compare it to a normal real.

 It's going to get less reach almost always at the beginning.

 And so what you need to do is compare trial reels to other trials and look at send, look at likes, look at watch time.

 Don't look at it in the first 10 minutes.

 Wait a couple hours.

 And compare to how other trials doing around similar amount of time.

 And thatl give you a sense that you calibrated on how good trial is.

 그렇군요.

이 정도로 추천하시는데 안 쓰는 사람이 봐보겠는 걸요.

 릴스 계시물에 더 많은 노출 가중치를 주고 있다는 점 사실일까요? 이미지나 카드 뉴스 계시물은 진짜 도달이 낮아요.

 사진이 인스타그램의 핵심적인 역사라는 거 저도 너무 동의합니다.

 이미지라고 딱히 페널티를 주진 않지만 릴스가 좀 더 잘되는 형식인 건 사실이군요.

 아, 제가 진짜 궁금했던게 있는데 임시저을 했다가 개시하면 노출이 떨어진다고 하는 사용자들이 많아요.

 이거에 대해 어떻게 생각하세요? I drafts alling doesn't even know if you originally saved your draft or not.

 If you want to use free to do 제가들은 다른 소문도 있는데요.

 인스타앱 말고 다른 앱으로 만들어 올리면 노출이 잘 안 되나요? 혹시 다른 편집 어플을 써도 노출이 잘되게 하는 꿀팁 같은 거 있을까요? There's a do that if you create content elsewhere and post it on Instagram that we downrank that content.

 I want to be clear, we want to build the best tools that we can for creators to make content using Instagram.

 But if you want to make content elsewhere, that is totally fine with us.

 We are not going to down that content.

 That's it.

 I do want to also be clear that if you do post on Instagram and there is a watermarked logo in the real or that will be rank lower feet.

 So if you want to maxim reach avoid watermark logos.

 오호.

 케컷 같은 다른 오플은 써도 되는데 워터마크는 반드시 없애야 되겠어요.

 좋은 답변 감사합니다.

 인스타 노출 알고리즘 꿀팁 알려주세요.

 Instagram and how we growing the overall pie and trying to drive as much reach to as many creators as possible.

 And if you want your content to be eligible to show up to people who have not decided to follow you yet, you need to meet these five criteria.

 One, no watermarks.

 Two, make sure you add audio.

 Particularly important for photos and carousels.

 Three, if you are posting a video, make sure that it's 3 minutes long or less.

 Four, make sure that the content is original.

 And that doesn't mean you can't work with someone else's content, but you have to significantly make it your own.

 So I could take someone else's video and do a green screen on top of it and give my commentary.

 That would be original.

 And five, make sure your account is in good status which you can check by going to profile and account status.

 So if you want to maximize your reach and grow your follower account as quickly as possible, make you do those five things and itl help.

 I promise.

 아담, 이건 저도 정말 많이 듣는 질문인데요.

 인스타 키울 때 새로 계정을 파야 할까요? 유지해야 할까요? 저희 구독자님들을 위해 한마디 해주세요.

 One of the most frequent questions I get is that if I'm going to change my account, should I create an entirely new account or should I work with my existing one? Now, the unsatisfying answer is it depends, but generally speaking, it's better to continue to use your existing one if you can.

 And there's things that you can do to make it a little bit more of a smooth transition.

 video abouters all 여러분 다들 아셨죠? 제 인스타 알고리즘 가끔 망가졌다는 생각이 드는데요.

 이걸 되돌릴 수 있는 방법이 있다고요? Launching theility to reset your recommendations on Instagram.

 Now we rank content because there's a ton to see on Instagram and one is surface stuff that you're going to be the most interested in.

 stuff that's going to inspire you to create or to talk to your friends about it.

 But sometimes we make mistakes and I want to acknowledge that.

 And sometimes you might end up in a pattern where you just make Instagram unintentionally to something that you do not love.

 You know, explore for instance can be really tippy.

 I have looked at some old soccer highlights and all of a sudden explorers just all soccer highlights and I just didn't love it anymore.

 So if you get into a bad spot, you can now reset all your recommendations across all your Instagram surfaces.

 You go to profile settings and then content preferences and you can do it there.

 Now I want to be clear this is a big thing to do.

 It's going to make your Instagram at first because we're going to treat you as if we know nothing about you and your interests and it'll take us some time to learn those again.

 팁인데요.

 탐색 탭에 보이는 알고리즘에 따라 내 계정이 추천되는 타겟도 달라진다고 들었는데 탐색 탭이 유독 내 계정 타겟과 안 맞는다는 생각이 드신다면이 방법 사용해 보셔도 좋을 것 같습니다.

 벌써 마지막 질문이에요.

 우리는 항상 알고리즘 변경이나 업데이트에 민감하게 반응하곤 해요.

 새로운 알고리즘이 또 나왔다 하면서요.

 근데이 알고리즘 매일 수정되고 바뀌는게 실제로 맞나요? It's very rare that there's a massive change in how we do something.

 It's much more common that we're just trying to get a little bit better one day at a time.

 If you see a huge swing in what's going on, it probably isn't there was a huge change in how we rank content.

 It's probably more there was a huge change in the world.

 But also, don't overreact to any one post cuz something might have been weird that day.

 Look for the patterns.

 So these types of posts, how do they do? For this other type of posts, how do they do? And then double down on what it works and maybe rethink what doesn't.

 아담 모세를 인터뷰한다고 단정하게 입어봤는데 오늘 영상 도움되셨나요? 그렇다면 댓글로 한 번만 응원해 주세요.

 좋은 얘기가 너무 많아서 인스타그램 CEO인 아담 모세리가 직접 얘기해 주는 릴스 관련 꿀팁은 따로 빼뒀거든요.

 이건 더 대박이에요.

 구독 좋아요 누르시고 기다려 주세요.

 그럼 또 만나요.

 안녕.